Websites and landing pages
Design and development of company sites and landing pages: content structure, baseline copy, performance and analytics. Shipped with an admin panel the team can run without help.
Bogotá · Code and law
Software that survives
the fine print.
I'm Pablo Vidal, a full-stack developer and corporate lawyer. I build websites, e-commerce and platforms where the product and its legal framework are designed together: contracts, signature flows, personal data and compliance solved inside the code, not afterwards.
Available for new projects
About
Two disciplines,
one way of thinking
I work from corporate law and from the keyboard. That changes the conversation: when I review a checkout I know what invoicing rules demand; when I draft an approval flow I know what can be automated and what must stay in a person's hands.
I usually come in where the business is regulated or the process is dense: law firms, professional-services marketplaces, stores growing faster than their operations.
The outcome is the same every time: less translation between the legal and the technical team, and fewer surprises once the product is live.
Services
How I can help
Four areas of work. A project almost always starts in one and ends up touching two.
E-commerce
New stores and inherited ones: catalogue, payment gateways, shipping, invoicing integrations and conversion work. Monthly maintenance too, once the operation is up and running.
Platforms and marketplaces
Custom product: verified profiles, quoting, split payments, internal dashboards and roles. I start from how the business actually works, and only then from the screen.
Process automation
Anything someone does by hand today and repeats: lead follow-up, replies and quotes, document generation, reports, email or WhatsApp alerts. Marketing, sales, operations or legal — the principle is the same: understand the process first, then automate only what's worth automating.
Selected work
Every project,
a different problem
Client engagements and products of my own. Several of the latter are published on the CraftOS marketplace with their price: anyone can open and run them today.
Chemás & Asociados
Bilingual company site for a dispute-resolution firm: architecture of practice areas and industry sectors, team profiles and a restrained voice that holds a corporate client's trust. Copy and hierarchy were defined from the legal side.
Visit the site →
Yatson.co
Marketplace for accounting services: professional registration and verification, a catalogue with prices and turnaround times, online hiring with protected payments, and the dashboard that keeps the client–accountant relationship in order.
See the project →
CraftOS.dev
A platform where you describe in a chat the tool you need and get a working application: product generation, live preview and publishing. It covers everything from internal forms to agents that place phone calls or reply on WhatsApp.
See the product →
From $30
5.0 · 5 purchases
Otto
A working desk for Colombia's judicial prosecutors, who conduct out-of-court conciliation in administrative-law matters. It checks the requirements of article 101 of Law 2220 of 2022, drafts the corresponding order — admitting, rejecting or declaring the matter non-conciliable — and assembles the hearing script and minutes from the case file. What an office resolves in hours, resolved on the case itself.
See the listing →
DAF Official
Online store for a clothing brand with two product lines: catalogue with variants, checkout with local payments and shipping, and a presentation built to sell from a phone. Terms, policies and personal-data handling were part of the scope.
Visit the store →
Hola Andes
The running store of an artisan cheese dairy: catalogue and price changes, template fixes, integrations and ongoing support so the sales team can move without needing new development every time.
Visit the store →
From $20
Ampara
Prepares and files health-related constitutional injunctions over WhatsApp, with no lawyer and at no cost to the person who needs one: it gathers the facts by chat or voice, checks whether the case qualifies, drafts the claim with its legal grounds, files it with the assigning court and reports every step until the ruling.
See the listing →
From $25
Claims for former call-centre workers
A WhatsApp number turned into a claims channel for people hired as contractors when it was really employment. The whole funnel runs in the chat: it qualifies the case, estimates what is owed, collects the details, issues the engagement letter and power of attorney, and drafts the claim.
See the listing →
From $10
Trademark search in two minutes
You type the brand name, the system queries the trademark office's official database, assesses conflicts and produces the full trademark report on your own template, ready to file.
See the listing →
From $10
Voice agent for FX negotiation
The agent calls the bank on the client's behalf, listens to the exchange-rate offer for settling the cross-border transaction, accepts it and records the approval. On hanging up it sends the executive summary over WhatsApp.
See the listing →
From $20
WhatsApp bot for frequent questions
It recognises the questions that keep coming back and answers instantly, with nobody on standby. You define the questions, configure the bot and watch it live from the same panel.
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From $10
Videos with voice-over and subtitles
You set a topic and upload an image as a style guide; the system writes the script scene by scene and generates the artwork for each one. A board lets you regenerate, rewrite and reorder before rendering the final video with synced voice-over and subtitles.
See the listing →Hackathons
Building against the clock
Weekend challenges where someone else sets the problem and the clock is tight. They're the best test bench I know: whatever survives there is worth keeping.
Video with AI avatars
Social-media content with no filming and no editing: you define a character, describe what it should do, and the tool builds the video scene by scene — action and dialogue, setting and clip generation — with a script the AI can write on its own.
See the tool →
Unified medical record
The patient enters their hospital portal credentials and the platform downloads their complete medical record. AI reorganises it the way a general practitioner reads it: patient summary, timeline, lab results and hospital stays, with alerts and findings up top. It pulled 108 results in a single run.
See the platform →Tutela Ya
A chat that assesses whether a case qualifies as a constitutional injunction — six fundamental rights, eight requirements — and, when it does, drafts the document on the official template. Ampara grew out of it, and now runs the whole service over WhatsApp: preparing, filing and following the case to the ruling.
See Ampara →
“
A good product doesn't argue with the law: it builds it in from the very first diagram.Pablo Vidal
Get in touch
Do you have a project
in mind?
Tell me what you need to build or fix. I reply with a short diagnosis, scope and timeline before any formal proposal.